New extensions: what are the opportunities for brands?

Gone are the days when .com, .org and .net were the only extensions available. In 2012, ICANN* authorised the creation of over 1300 new gTLD extensions - a step up from the 22 in place since the beginnings of the internet. 6 months on from the release of the new gTLDs, what are the initial findings and what are the issues for brands? Damien Leflon, Domain Names Team Leader at OVH, gives us the low-down.

Key statistics on new extensions

"In a way, it's the conquest of the West: to uncover a new patch of internet territory."

Damien Leflon, Domain Names Team Leader at OVH