So you Start and RunAbove: two new planets in the OVH galaxy

15 years on from being created, OVH now has six brands in total. So you Start followed by RunAbove were recently added to OVH, Kimsufi, OVH Telecom (only available in France) and hubiC. So you Start dedicated servers are designed for startups, SMEs and specialised use such as gaming. RunAbove is a new range of extreme performance public cloud solutions aimed at developers and DevOps. Alexandre Morel, Marketing Director of the group, reflects on the launch of these products and explains how this new business ecosystem works.

"With the arrival of big data, hybrid cloud and other technologies, we are raising the bar and moving towards more complex technologies. At the same time, the need to ensure that our server ranges are simple and perform exceptionally well remains key."

Despite organising our products like this, we still ended up with very different expectations and usages - within the product ranges rather than the universes! Taking dedicated servers as an example, we find that our major partners, CIOs and IT service companies have increasingly high expectations in terms of complex and hybrid infrastructures. With the arrival of big data, hybrid cloud and other technologies, we are raising the bar and moving towards more complex technologies. At the same time, we need to ensure that our server ranges are simple, perform well and can be upgraded quickly. Excellent quality and value for money remain key for startups. We also need to consider specific usages for these ranges, such as gaming. That's how So you Start (SyS) was born. We have also maintained and simplified the concept of Kimsufi low-cost servers that appeal not only to students and startups, but also to emerging markets which are often ignored in France.