With Magento, you can now create a powerful and flexible online store. You'll find all the features that allow you to intuitively manage your online store: the administration interface offers you among other things the possibility of setting up marketing campaigns and tools to optimise your SEO and Internet to finely manage the entire catalog of products you offer your customers.

Magento is an eCommerce platform built on an open-source model. It was launched for the first time March 31, 2008 by the American publisher Varien and in July 2008, Magento has won the award for "Best New Open Source project".

Finally, to help you build a site that perfectly matches your needs, many community extensions are available: affiliation, sponsorship, loyalty.